Kai Cafe Brawa
About The Brand
Kai Cafe is located at Jl. Pantai Berawa No.77, Tibubeneng, an area with strong international tourism traffic and a large potential market from foreign customers. The cafe has a calm and comfortable atmosphere, surrounded by villas and lifestyle destinations, making it a strong location for working, relaxing, and social activities.
Brand Potential
Strategic location in Berawa
Calm and comfortable atmosphere
Suitable environment for remote workers
Potential for wellness and community events
Quality food and drink offerings
DJ set rental and event collaboration opportunities
Problems Identified
Inconsistent Instagram feed
Low visual quality
Lack of storytelling
Missing sense of calmness and cleanliness
Weak branding identity on social media
Project Goals
The project focused on improving the cafe’s digital presence through more consistent and higher quality content.
Promote the cafe as a working space
By makin strategic content showing a calm working moments, comfortable spaces, and the remote-working lifestyle.
Highlight event and collaboration opportunities
Showcased the available space and DJ equipment to attract event organizers and collaboration opportunities.
Create a cleaner and more professional Instagram feed
Through consistent visuals, better planning on composition, and clean color grading to match the cafe atmosphere.
Daily Instagram updates
Managed daily stories, reposts, and engagement to keep the account active and interactive.
Contact
Phone
imadeadiperdanaputra@gmail.com
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